How we work

We lead with proof, not a pitch.

Most firms open with a proposal. We open with a straight read of where your revenue engine is losing ground, and a number we moved while we were looking. You commit when you are convinced, not before.

What we are building

Four things have to be true before you can charge for a result

Every engagement is aimed at the same end state. Not a strategy, not a framework on a wall: a business that can put a number in front of a customer and stand behind it.

Define

The outcome is written down in language both sides read the same way, before any work starts.

Baseline

The starting number comes out of your own systems, with a named owner, so there is something real to move from.

Deliver

It happens repeatably, by process, rather than because a particular person was involved.

Measure

The result is visible in a place your customer can check, without having to take your word for it.

The engagement arc

Each step earns the next

Nothing here asks you to commit to the end at the beginning. You start with a fixed, short piece of work, and the relationship only scales while the numbers keep moving.

Step 01

Outcome Readiness Diagnostic

one day on site · fixed scope

A structured read of how ready your business actually is to price on what it delivers, scored across twenty criteria covering your people, process, data and systems.

Everything we need is gathered before we arrive, so the day itself is the work. The twenty criteria are scored in the room, in your words, with your people there to argue with the answers.

You are holding your score, your quantified revenue leak, and a three-item roadmap before we leave. The full report follows within two business days. Some firms take that and act on it themselves. That is a fine outcome and we will tell you so.

Fixed price, quoted before we start
Step 02

The Six Weeks

6 weeks

A full diagnostic across all five stages of your revenue engine, running in parallel with one Proof Sprint: a narrow, visible, measurable fix we install and measure while the diagnostic is still going.

Alongside it we lock one baseline per stage, pulled from your systems and signed off by whoever owns that number. Where a number does not exist, that absence is itself the finding.

Week 6 opens with the number we moved, not with our conclusions. Then the five-stage read-out, stage by stage, on which of define, baseline, deliver and measure is actually true today.

Flat fee · fixed scope · founding-client terms available
Week 6

The proposal

one document, actionable that day

The six weeks end in a single document you can act on the same day. For each stage it names the outcome, the baseline we locked in your own systems, where it gets measured, what counts as done, and in what order.

The numbers came out of your systems. So does the decision.

Step 03

The Program

12 months

We install the five capabilities in the order the proposal sets, and more than one is usually in flight at a time. They are not independent. You cannot make delivery margin visible without touching how work gets scoped, and the retention number takes a quarter or more to move, so it starts early even though it lands late.

What does not overlap is acceptance. Each capability is accepted on its own evidence: the metric named in the proposal, pulled from your system, owned by someone, reviewed on a cadence, and holding.

The monthly working rhythm continues throughout. KPI review, coaching, hiring and compensation guidance, the standing calls. At month twelve the engine runs without us, which is the point.

Twelve-month term
Track B

Platform and PE

multi-entity

For PE-backed platforms and multi-entity operators running the same engine across portfolio companies. Every company scored on the same criteria, with one comparative read for the operating partners. Scope and terms are set per deal, because no two platforms are the same.

Structured per deal
The lens

We rate every stage on three dimensions

A number rarely moves for one reason. We diagnose each stage across People, Process and Technology, so the fix holds instead of snapping back the month after we leave.

People

Who owns the number?

The right people, clear on what they are accountable for and equipped to hit it. Not heroics from one overloaded operator.

Process

Is the motion repeatable?

Documented, measured and repeatable. Or living in someone's head and breaking every time they are out.

Technology

Does the stack help?

Tools that enable the motion and surface the numbers, rather than duct tape that quietly taxes every deal.

Coverage

Across all five stages

The four capabilities are not a sales project. They are spread across the whole engine, which is why we map it stage by stage, so a fix in one never quietly breaks another.

STAGE 01
Customer Acquisition

Focused enough that the same outcome shows up more than once.

STAGE 02
Sales

Sold against a baseline the customer owns, not against a rate card.

STAGE 03
Pre-Sales

Scoping calibrated to what work actually costs, so the promise and the cost agree.

STAGE 04
Delivery

Margin visible by contract, so you know what an outcome costs before you price it.

STAGE 05
Retention

The result reported back, so the renewal is about what you delivered.

Start with proof, not a proposal.

One day on site, fixed scope, and a number you did not have before, in your hands before we leave. See how we work before you commit to anything beyond it.

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